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Tempo Run Club Branding






  

Scoring the run like a record - a visual identity where pace becomes rhythm and the city becomes a setlist.

Expertise

— Art Direction
— Brand Identity 
— Motion Graphics
— Digital/UI Design
Brief:

Develop a complete brand identity and applied campaign for a speculative urban run club built around music and BPM, spanning logo system, typography, colour, motion design, app UI and applied collateral across digital and print.
Organisation: 

TEMPO, an Edinburgh-based run club where music leads and pace follows. Routes are scored by BPM, runs are paired with playlists, and pace groups are named after song structure, built for 20–28 year olds who care about the soundtrack as much as the kilometres. Solution:

The identity treats the run as a record. Pace groups named Intro, Verse, Hook and Drop map to BPM ranges, so runners pick a tempo before they pick a pace, with BPM running as a live data point across every app screen.













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